Alligator was created in the summer of 2016. A young teenager called Iann de Lapeyriere had the idea of bringing a streetwear brand in Geneva, Switzerland. The goal of the brand was to be able to gain experience in the selling market and running its own business. The 23rd of February 2018  Alligator Participated in the Fashion show of Nations. All the money collated by selling the Alligator clothes during the Fashion show went to VICKtory school for the deaf (Addis Abeba, Ethiopia), Carrefour Rue- Soup Kitchen and Jean-Paul's Library project (Kinshasa, Congo).